The Mambo Health Gaming (MamboHG) team has been thinking quite a bit about the many positive market and social trends we are witnessing. We are optimistic these trends will continue and additional future development looks positive as well.

With MamboHG’s first product, MamboWalk, we are acting on the positive trends in fundraising, social networks & gaming and health & wellness.

Fundraising

The growth in walkathons has been incredible over the last 20 years and the growth of online giving has also been growing at rapidly for the last several years. It is great to see two highly beneficial social goods are both moving to the same trajectory. At MamboWalk, we are inspired by these trend.

Yet there are a lot of barriers for charities to put together a viable event. The logistics of putting on a major walkathon are time consuming and expensive. There are also barriers created for the walkers, for many of the major events the minimum dollars raised can be as much as $2500.

Still, these drawbacks have not been enough the stifle the growth of the walkathon. We believe that many charities and walkers lack the resources to do a major charity walk, instead would be interested participating in a MamboWalk.

Social Media & Gaming

Also worth noting is the growth of social gaming (like Farmville) and the technology of geolocation (foursquare). Social media is no longer in its infancy. The ideas around what makes social online games fun and engaging are codifying. Due to the success Facebook, there is an audience that understands the current social and casual game mechanism.

Health & Wellness

People are looking for ways to engage in better health behaviors. Healthcare costs are rising. So, groups such as businesses and insurers are search for engaging healthy activities. Walking works. Providing a way to engage in wellness each and everyday is a core goal of MamboWalk.

The Mambowalk.com team is optimistic. We believe in folks desire to do good by doing great!

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